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40 Cal Well, you know New York is the capital of tourism, and people come here just to shop- especially in Harlem World. We have gear you just can’t get anywhere else. People see us live or in videos how we rock our clothes, our swag and our music- it just comes together for some people. Could you predict that you would have that type of affect. The influence of 40 Cal and Dip Set is bigger than the album sales. It was kind of surprising. When we travel, seeing the influence in places that I have never been, is amazing. You never know how popular you are until you go out there. And to see people telling me how much they like my music or one of my crew- and to see them dress like us, wow! You could never know until you get on that road and travel. What are the plans for the “Yellow Tape”? How are you going to create more visibility? Mostly, we are working this album through the Internet. We aren’t going hard on the street promotion. We just wanted to try something different. We wanted to do limited promotion and budget so that we could recoup. The internet helps out in a big way. “Mugga” comes out in two months. That’s a street term for dirty money. It’s crazy so far. I’m actually putting the finishing touches on that now. How much of this business did you absorb sitting on the sidelines? What kind of savvy did you develop to lead you to this point right now? Every year I learn something new and learn more about what I already knew. I’m just putting my plans together because I don’t want to be rapping all my life to feed myself. I want to sit in that CEO chair. I want to teach people what I learned just like Cam taught me a lot. From his mistakes in the beginning of his career to where he is now, he taught me a lot about what to expect and how to deal with situations recording and outside of that. This business is way more than it is cracked up to be. I thought it was going to be about a big check, recording albums and all that, it is way more and I’m fortunate to have cats in my corner that laced me early with that game, so I have been patient. What was the first big lesson you learned about this business? And what was the latest? The first big lesson I learned was “don’t sign no contracts without a lawyer.” The latest lesson I learned was about loyalty. There aren’t a lot of loyal people in this business. The meaning of that word is almost extinct in this business. There are too many people that are out for a quick dollar instead of looking at the bigger picture. You want to build some wealth instead of stealing a moment here and there that doesn’t amount to anything but a bad reputation and ultimately your demise.
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